Big Blue

about us

The art of marketing meets the science of sales

Big Blue set sail in early 2013 as a boutique marketing consultancy and a non-conformist project management agency. Its foundation was driven by a passion to break out of rigid organization structures, and the belief that our clients deserve high quality services, personal attention, and genuine care about outcomes.
Our name represents the convergence of our long-term aspirations. Big represents the scale of our ambition to create positive social impact, while blue is the colour of trust, dependability, and intelligence. Fused together, they represent our personalized and human approach to addressing our partners and objectives.
We believe that marketing is an art that is appreciated most by those who understand the science of sales. Accordingly, in 2015 we broadened our service offering to include sales consultancy and staff coaching. Measuring impact whilst building positive brand experiences is where our team thrives and grows every day.

The art of marketing meets the science of sales

Big Blue set sail in early 2013 as a boutique marketing consultancy and a non-conformist project management agency. Its foundation was driven by a passion to break out of rigid organization structures, and the belief that our clients deserve high quality services, personal attention, and genuine care about outcomes.
Our name represents the convergence of our long-term aspirations. Big represents the scale of our ambition to create positive social impact, while blue is the colour of trust, dependability, and intelligence. Fused together, they represent our personalized and human approach to addressing our partners and objectives.
We believe that marketing is an art that is appreciated most by those who understand the science of sales. Accordingly, in 2015 we broadened our service offering to include sales consultancy and staff coaching. Measuring impact whilst building positive brand experiences is where our team thrives and grows every day.

Communication Plans
Market Research and Analytics
Events and Promotions
Pos and Marketing Collaterals

Go-To-Market System
Sales Process and Customer Experience
Customer Retention and Loyalty Programs
Sales Enablement and Performance

Communication Plans

Whether it is about brand awareness or tactical offers, we help our clients build an efficient multi-channel communication plan that creates an efficient reach to the brand’s target customers. Our scope of service ranges from drafting the communication plan, creating the content, to the final deployment over the various communication channels as well as efficiency analysis and reporting.
Market Research and Analysis

We help our clients understand their customers’ behaviors and requirements as well as the competitors’ activities and offers, vis-a-vis identifying the target customers and the appropriate positioning versus competitors.
Events and Promotions

While delivering an exceptional product or service is a must, delivering exceptional experiences must never be overlooked. From concept design to production and execution, we help our clients deliver unforgettable experiences to their target and existing customers.
POS and Marketing Collaterals

Whether to support a communication plan or an event, to reward a target customer or partner or simply to increase brand visibility, POS material and Marketing Collateral play an important role. We help our clients with selection, design and branding as well as production of creative great quality material.

Go-To-Market Systems

Once target customers are identified and in line with their defined behavior and needs, we help our clients build an efficient go-to-market system, ensuring that customers are approached in the most efficient manner and that all focus is put on leads and enquiry generation.
Sales Process and Customer Experience

We help our clients establish clear sales processes with positive customer experiences throughout their journey with the brand, helping strengthen the relationship as well as increase brand preference and loyalty. Furthermore, because consistency is crucial in this area, we are present on-site at the early stages of implementation of these processes to ensure proper coaching. We run several follow-up waves of mystery shopping to ensure adherence to the processes at all times and provide with corrective coaching whenever required.
Customer Retention and Loyalty Programs

It is no secret that it would cost a brand considerably less to retain a customer than to acquire a new one. The longer the relationship, the less costly and more profitable it is. We help our clients design and implement various customer retention and loyalty programs enabling them to keep their customers (and accountants) happy.
Sales Enablement and Performance

Sales teams perform best when provided with the right resources and tools to understand the cause and effect of every activity they engage in. We help our clients design and implement data analytics and key success measurements to ensure that sales data is transformed to reports that provide a clear insight on performance and help optimize the sales strategy as well as the profitability.